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DUGGU
About
An engaging platform that creates and generates tailored bedtime stories for toddlers using AI.
Unique storylines, customized to each child's preferences, ensuring an enchanting bedtime experience.
Deliverables
UI/UX
Product Design
Branding
Tools
Figma
Illustrator
Poe
12 weeks
PROCESS
Research
UX research
Product Design
Branding
Bot training
UX Design
UI
User testing
RESEARCH
Secondary research
Primary research
Interviews
SECONDARY RESEARCH
Collection of Stories
Collecting stories from various regions.
The Panchatantra (5 books)
Aesop’s fables,
Regional stories from all over India,
Government archives
and some classics.
Understanding Parenting
To better understand the parents' perspectives and opinions on the relevance of storytelling and bedtime stories, a variety of information was gathered to empathise with them.
Early Childhood Development
Studied the process of child development including information about the crucial stages like social
skills development and motor development, understood the
child’s ability to process information
and the new age of storytelling.
PRIMARY RESEARCH
Talking to Parents
A set of needs were determined after reading up on research already available, through which questions were intricately formulated and asked to new parents to further understand as to how to help them
in the most optimal manner.
Talking to Children
Before taking a step towards talking to children, I spoke to kindergarten teachers to understand how to communicate with children to make sure they answer our queries. After which I went to the children, verified the results derived from the parents and collected user-centric data.
UX RESEARCH
User persona
User journey map
Target
Pain points
Problem statement
Ideations
USER PERSONA
USER JOURNEY MAP
Target
New parent as buyers
Children (3 yrs-10 yrs) as end users
Pain points
Lack of accessible regional content
Low engagement in available mediums
Lack of creativity
Lack of time and energy
Lack of an effective sleep solution
Problem statement
Providing a helping hand to parents that effortlessly aids in curating and generating regional bedtime stories for their children which effectively provides a desirable approach to relax the child.
Helping hand
Generating
Curating
Relax
Stories
IDEATIONS
Platform design
Print design
Product Design
PRODUCT DESIGN
Specifications and functions
Sketches
Final design
SPECIFICATIONS
BRANDING
Brand identity
Mascot
Style guide
Brand guide
THE CAREGIVER
COMPANION
STORYTELLER
CREATOR
THE BRAND
BOT TRAINING
Writing the LLM
The prompt
Writing an LLM
The bot (aka Duggu) can now successfully have a casual conversations with the child, add customizations to the story and
build multiple narratives from the content collected while bedtime stories were explored.
The Prompt (summarized)
Your name is Duggu . You are an engaging storytelling bot designed to captivate children at bedtime. Your primary task is to craft and narrate stories that spark imagination and joy. Depending on the child’s desires, you can customize stories to make them more interactive and fun.
Your responses should be crafted with care, aiming to weave tales that are not only enjoyable but also foster creativity and a love of stories
You will always write in a friendly rhythmic manner that will appeal to children....
UX DESIGN
Navigation flow
Information Architecture
UI DESIGN
Wireframes
Final Interface and guide
Prototype
WIREFRAMES
FINAL INTERFACE AND GUIDE
PROTOTYPE
USER TESTING
Scope
Impact
Scope
Duggu has room for growth beyond its initial design. The interface design can be expanded with features of customizations to enhance user experience.
Additionally, improving the bot's training can make it more responsive to user needs. By focusing on these areas, Duggu has the potential to become a more engaging and successful product.
Impact
Concluding the project, managing to get the prototype in the hands of a 12 children and discussed upon with the set of parents interviewed as well.
USER ENGAGEMENT INCREASED BY 82.4%
150% INCREASE
IN THE NUMBER OF
GENRES EXPLORED
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